Discover the 7 essentials

SuperAging book cover

Getting older does not need to mean the end of accomplishment and growth. For SuperAgers, the period after age sixty-five can be one of the most productive and fulfilling times of life.

SuperAging is already a reality for millions. But the science, business, and culture of aging have changed at such a rapid pace that they can be hard to keep up with. That’s where David and Larry can help. They’ve broken SuperAging down into seven simple components. They call them the 7A’s — Attitude, Awareness, Activity, Autonomy, Accomplishment, Attachment and Avoidance (of certain negatives). They show you how you can put these forces to work in your own life. 

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The Authors


DAVID CRAVIT has an established profile and track record in reporting on aging and related issues. He is the author of two previous books, The New Old, which discusses how the baby boomers “reinvented” aging, and Beyond Age Rage, which examines the so-called war of the generations.

He is a vice-president of ZoomerMedia, the only media company in Canada specializing in the “older” market, and also chief membership officer and chief marketing officer of CARP (Canada’s equivalent to AARP).

He appears frequently on radio and TV as a respected commentator on the new trends and developments driving the SuperAging phenomenon.

LARRY WOLF’s expertise is in identifying important trends and creating opportunities to capitalize on them. He has advised a number of Fortune 500 companies and governments on their branding and communications strategies.

Larry founded and developed the Wolf Group from a two-person consultancy into a sizable international advertising agency with offices in seven cities in the USA and Canada. His company helped successfully create and launch many new brands.

Most recently Larry identified a number of trends precipitated by increased longevity, and saw an unrealized opportunity to unify, explain and brand the key elements of successful aging.